Whenever icon red billboards advertisements Muhammad Malik’s look to find good spouse starred in London area and you will Birmingham in early e an instantly star.

His quest attracted common exposure and you can texts off help to the societal mass media, which Malik told you resulted in 5,000 solutions via an accompanying website, findMALIKawife.

Up coming the other day the Muslim dating software Muzmatch shown it actually was trailing brand new stunt, which have Malik’s web site rebranded, pointing hopeful suitors on the website

The fresh new revelation prompted mixed responses for the social network, that have you to associate praising the fresh viral paign, several other criticising it as dishonest and you can a 3rd saying it absolutely was bending for the Islamophobic tropes as a result of its motto “save your self me regarding an arranged relationships”.

Malik, a business agent in the Nationwide strengthening area, told you Muzmatch’s paign in order to your past fall. He’s in earlier times starred in adverts and you will promotional video into the software, including you to definitely titled “Farts Crack Hearts” where he discusses his dating red flags, which include “that there’s a two fold existence taking place”.

He denied that strategy are disingenuous. “This is an idea that try presented to me and that i thought: it is legitimate, I am one hundred% appearing. However these people just surely got they toward steroid drugs. I have long been some time language in the cheek. A little while weird. I have done some standup comedy. And so i think it was a little according to you to.”

Shahzad Younas, the main executive from Muzmatch, said: “Malik are most eager in order to worry there is nothing wrong with an arranged relationships. Read More…